Sarah Geeroms

Sarah Geeroms

Innovative Partnerships & Head of Future Media Hubs

Do not go where the path may lead, go instead where there is no path and leave a trail. (Ralph Waldo Emerson)

For the past 15 years, Sarah has built up extensive experience in the private sector and non-profit. In the private sector, she has experience with business development, negotiating and networking. While working for an NGO, Sarah has coordinated sizable events and projects, initiated partnerships, and recruited and coached volunteers.

Since May 2017, Sarah started working for VRT Innovation. The last two years, she has founded the Sandbox Hub, as part of the H2020 MediaRoad project. In the meantime, the Sandbox Hub has grown into an international network of media innovation accelerators. The Sandbox Hub aims to exchange technology strategies and innovation mechanisms, collaborate internationally and stimulate international growth of local startups and SMEs.

In addition, Sarah also works on other strategic partnerships and is closely involved in other projects of VRT Innovation, which means she consistently works together with European and Flemish partners, among which startups, universities and media companies.

In other words, Sarah devotes herself daily to putting the VRT on the map as an innovator.