Virality prediction and impact-based strategies for online news publication
Providence+ developed a technology for news content providers to monitor and predict the reach of their offered online news, and to adapt their production and publication strategies in order to optimize the overall reach and impact. It uses machine learning techniques to predict the best online news publication strategy for an integral news room.
The project aimed to accelerate the transformation towards a digital-first-driven news workflow by providing journalists with tools that inform them how to reach the user on the right channel and at the right moment.
A prediction algorithm was created that is based not only on content analysis, but also on clarified and measured user experiences.