Use data to better align VRT services to the needs, context and situation of the audience
With the Habit:at-project, the VRT researched how it can better meet the media needs of Flanders. With a data-driven approach, it becomes possible to offer a user or group of users customized media. Moreover, not only does Habit:at take in account the needs of the user, but also the context.
To accomplish this, VRT researched, without harming privacy, how to collect, store and process information. Testing took place with the VRT video player and the news office.