Sarah Geeroms

Sarah Geeroms

Innovative Partnerships & Head of Future Media Hubs

Do not go where the path may lead, go instead where there is no path and leave a trail. (Ralph Waldo Emerson)

For the past 15 years, Sarah has built up extensive experience in the private sector and non-profit. In the private sector, she has experience with business development, negotiating and networking. While working for an NGO, Sarah has coordinated sizable events and projects, initiated partnerships, and recruited and coached volunteers.

Since May 2017, Sarah started working for VRT Innovation. These last years she has founded the Future Media Hubs, an international network of media organisations that focus on innovation through collaboration and knowledge sharing. The main goal of the Future Media Hubs is to foster innovation and accelerate the development of the media industry and their local ecosystems by facilitating partnerships between public as well as commercial media organisations.

In addition, Sarah also works on other strategic partnerships and is closely involved in other projects of VRT Innovation, which means she consistently works together with European and Flemish partners, among which startups, universities and media companies.

In other words, Sarah devotes herself daily to putting the VRT on the map as an innovator.