If you don't talk to your customers, how will you know how to talk to your customers? (Will Evans)
As a user researcher, Chris Huylebroeck specialises in identifying user needs and using those to develop customer journeys, concepts and interactive prototypes.
He believes you need to understand the users’ real motivations, problems and needs in order to design truly innovative solutions.
Chris links that search for the ‘know-why’ with an extensive know-how.
He earned his stripes in the past years as an information architect, content designer, usability expert and user researcher, working for a variety of projects and organisations, from e-commerce applications to information-heavy government websites.
He now uses that experience to help organisations and their customers to establish a valuable, user friendly and accessible digital presence.