People ignore design that ignores people
In her role as design researcher at VRT Innovation, Chaja outlines the needs and wishes of users towards new technologies and products. After her studies in product development, Chaja became more interested in the thought processes of a user. With her background in design, Chaja strongly believes in Design Thinking as a methodology. She applies this iterative process during several stages of an innovation project, ranking from generating ideas, developing concepts, prototyping to implementation. In order to understand and engage the user in this process as much as possible, this is often paired with co creation sessions and workshops that Chaja enthusiastically organises and facilitates.