New personalized listening experiences on targeted devices
Wave is a new listening experience that brings together short, timely news stories, current affairs and long form audio tailored to each individual’s unique interests and delivered to their schedule. By targeting devices like connected cars, smart watches and home assistants, Wave aims to get the user’s attention during activities like driving, exercising and cooking, representing potentially interesting consumption time windows that often remain underexploited by traditional media companies.
Changing consumer expectations force publishers to continuously innovate to reach their audience. User research has shown that people are interested in news, but they are dropping out because they aren’t able to consume it when it fits their schedule. The project explored how existing content of different nature can be reused to create a compelling on-demand listening experience that is diverse and fit-for-purpose and how technology could help in minimising the impact on existing editorial workflows and editorial staff due to the introduction of new innovative formats.