New Google DNI project on news personalisation, led by VRT

Logo of the NewsTAPAS project

A new project led by VRT, named NewsTAPAS, has been approved for funding by Google DNI. The project aims to address the growing need for an automated and personalised presentation of news articles. The project team exists of a unique collaboration of VRT with a multimedia publisher (Roularta Media Group), an AI service provider (ML2Grow) and imec research groups (SMIT and IDLab). The project will start on May 1st and will last one and a half years. 

More engagement through personalisation of news content

With the growing issue of information overload and user attention scarcity, existing recommender systems aim to identify news items that best fit a user’s profile. However, the real challenge is to retain the user’s attention and optimize their experience while they are digesting it. 

The core innovation of NewsTAPAS is the content adaptation engine, that will automatically adapt the presentation of recommended content items to fit the audience needs and user’s context, in order to increase their engagement. NewsTAPAS will develop tools and technology for news content providers to automatically adapt and personalise how news items are presented, taking into account the user’s profile and context, for example the type of device, the time or day, location and more. This will enable selecting the appropriate template for the right audience, and customizing the headline, picture or video thumbnail. The end goal, next to the content adaptation system, is to establish a novel editorial flow, allowing to create and break news stories into its composing story elements.

The whole list of the selected projects from the sixth round of the DNI fund can be found here.

Belga News Agency (Belgium’s leading news agency and media monitoring company) also has a project in the selection of this round. Belga wants to provide a digitally enabled news bias detection platform that can help journalists, publishers, information & communication professionals to monitor, research, evaluate and monetise news media content.

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