Open innovation with startups
VRT Sandbox facilitates short-term collaborations between startups, SME's and VRT. During these tracks, these organizations have the opportunity to develop or test innovations in a media context, with access to VRT's infrastructure and production teams. The collaboration allows partners to evaluate existing mechanisms from a different perspective, explore creative applications and learn by gaining new insights.
After the end of the projects, startups, SME's and entrepreneurs, together with VRT, showcase their results and learnings during the VRT Sandbox Sessions, an open networking event.
The Sandbox Hub: an international network
As part of the European MediaRoad project, the Sandbox approach will also be transformed into a replicable model, enabling other European media organizations to launch their own Sandboxes and connect with others. This European network will allow for a cross-fertilization of ideas and a wider circulation of innovating outcomes.
Intrapreneurship: Sandbox for VRT colleagues
VRT Sandbox offers the same support to VRT colleagues, as to startups. These intrapreneurs are able to experiment with new technologies and formats within the setting of VRT. Giving colleagues the opportunity to develop their own ideas adds value to the VRT as a workplace and creates space for innovating ideas to grow.
In 2017, VRT Sandbox started the initiative to support the VRT webvideomakers. Video Snackbar is about research and the exchange of expertise, knowledge and technology. By testing new video technologies, set up pilots and facilitate meetings, Video Snackbar brings together a community of creators, encompassing all brands.