Through open innovation, VRT explores new technologies and applications in a media context. The innovation department works together on European and Flemish funded projects with partners such as startups, universities, broadcasters and media organisations, to connect audiences with the future of media.
From research to validation, VRT Innovation collaborates closely with its (end) users. To ensure innovation is put into practice, the department tests new prototypes on the production floor itself, together with VRT brands. Innovative media solutions for content, experience and workflows are scaled and shared for broader implementation.